Hi all 
It’s me again, I know it has been a while since I wrote about the event I hosted with @Fergus at Soho House Amsterdam (You can read it here), but I swear I didn’t rest on my laurels 
, actually quite the opposite.
So let’s get it started
GUERRILLA MARKETING
On June 7th we had our very first guerilla marketing pop-up. But before arriving at this specific moment, I will take you back in time! 
Everything happened during an apparently calm day at our marketing meeting at our BUX HQ. We were in the middle of standup when someone from our team said: “Hey, on the 7th there will be the ‘Money 20/20 conference’, let’s go there and spread the word of BUX”. At that moment, the planning started! It took 9 marketing heroes, a good amount of hard work, and ONE week to make it happen!
The idea at the base of this pop-up was to encourage people to learn how to “wake up their savings” and increase their knowledge about how to invest by offering them a free cup of coffee with a QR code to scan on the cup, and the rest is HERE. I spare you the bureaucratic and boring stuff 
, but here are all the cool things that we got:
BUX balloons
BUX branded t-shirts
BUX branded stencils
BUX branded Coffee Wagon
BUX Branded coffee cups
Free coffee, why not?
On the day of the pop-up, we settled down in the coffee car, wore fantastic BUX t-shirts, enjoyed the time together, and invited people to listen and enjoy a coffee with us. Most of the people were nice and truly interested in what we had to say, however, it is a bit of a double-edged sword; some people just flat out refused a free cup of coffee (I mean???) easy to bump into cold-hearted people. A 50-year-old distinct man walking like a lord was walking by and I offered him a coffee in the most polite way I knew, his reaction? “Kanker, ik drink geen koffie”, I mean my Dutch is still really bad, but I think I got the message 
Anyway, I got over that. Everything went really well. We liked the experience and we definitely learned something, and for the next time, our BUX Community, I want you to wear those amazing BUX branded t-shirts so you can support your favorite neobroker!
For watching a recap of the day here are the links:
Instagram
Youtube
ITALY LAUNCH
On the same day, we also launched BUX Zero in Italy! When I arrived back at the office from our coffee pop-up at Money 20/20 we had lunch with the whole team and looked at the countdown our Marketing Team had created! And our chefs did a great job as well on not only preparing an awesome meal but also decorating our canteen using the “tricolore” . Our CPO @Aditya gave a wonderful speech and we were live in ITALY!
As you may know, this week we were super present on social media with the recruitment video, and you can also spot @Fergus and me on it. Guys, the anxiety level during the shooting was at the maximum levels, however, I think the result is pretty satisfying, or, as @Fergus said in the video “AMAZING”. Also, if you know someone that could be interested in joining BUX’s family, share this link to help us in this growing process 
.
Before I end this column, I want to give a big shout out to our Brand & Comms, Marketing, and PR Team for making this all possible! I literally can’t wait to experience more events like this.
Ooh and also a special thanks to @kamiel who shot amazing video shots as usual and to @Hario for the crystal clear pictures 
And I mean, be honest guys, who doesn’t like our cool BUX content? 
Enough updates from me. See you all back during the next column! 
Benny’s column 
