Number of female investors at BUX increases by 200% in just one year

AMSTERDAM, March 8 2022 – Today BUX, Europe’s fastest growing neobroker, released the latest data on the investment behavior of its female clientele. During the past two years, BUX has seen growing interest in building wealth for the future amongst their European base, particularly around female clientele. In just one year, the female user base has jumped by 200% and their assets under management have increased by more than 3 times since 2020.

"Our ambition is to better understand the motivations and needs of our clients. We live in a time where the world of finance is rapidly becoming more democratic and investing has become increasingly more accessible, however, there is still much work to be done across the traditional and fintech space to create inclusive platforms that truly allow everyone access to innovative tools, like mobile brokerage apps," said Angelika Dehmel, Content Lead at BUX. “A recent study conducted by DeNederlandscheBank found that one-third of the financial literacy gender gap can be explained by women’s lower confidence levels, rather than a lack of actual financial knowledge. We believe BUX can bridge not only the knowledge gap, but also the confidence gap, bringing all of our clients closer to their financial goals for the future.”

Women invest in sustainable ETFs for the long term :trophy:

Interest in socially responsible investing skyrocketed during the pandemic. While that could have been a temporary trend, numbers show that women are still investing in companies that have a positive impact on the world. In the top 10 most popular ETFs on the BUX platform, S&P 500, one of the most followed indices, remains on top. However, three on the list are focused on ESG funding, namely All World Socially Sustainable ETF, Sustainable Future of Food ETF, and the Global Clean Energy ETF.

Women show strong interest in cryptocurrencies

Earlier this year, BUX introduced cryptocurrencies, to offer its users a wider selection of assets and further expand their ability to build diversified portfolios. Up until now, numbers show that 20.4% of women started investing in crypto since it was introduced in January 2022. In fact, both Bitcoin and Ethereum are among the top 10 most purchased cryptos by BUX Zero’s female clients during the past year.

The tech and innovation sectors are still favored by women :woman_technologist:t3:

It is evident that innovation and tech-focused companies are still favored by female investors. Adyen, an e-commerce company, ranks first on the list of most purchased shares by BUX’s female clients. Three tech-focused companies, namely ASML, Tesla, and ASM International come in third, fourth, and fifth respectively.

About BUX

With more than 650,000 clients, BUX is Europe’s fastest-growing neobroker, making it easy and affordable for Europeans to do more with their money since 2014. BUX’s flagship platform, BUX Zero, is making commission-free investing accessible, intuitive, and affordable, for both first time and existing investors, allowing them to invest in a large suite of shares, ETFs and cryptocurrencies. BUX Zero is currently available in the Netherlands, Germany, Austria, France, Belgium, Ireland and Spain. Headquartered in Amsterdam, the Netherlands, the company is backed by some of the most prominent international Venture Capital firms.

9 Likes

Good article :slight_smile:

My girlfriend is also starting to invest with BUX :smiley:

6 Likes

HEEL GOED! LETS GOOO :joy:

5 Likes

“The number of women went from 5 to 15.”

Lol jk, girl power! :muscle:t2:

6 Likes

Amazing article! Hope more people will take the leap to start investing!

5 Likes

Did you also already start investing or still figuring some things out?

5 Likes

Mooi zo. En doorgaan.

4 Likes

@BenedettaBUX

Ik herken me niet in het artikel. Ik doe niet aan crypto en tech aandelen zijn niet bepaald mijn favorieten. :rofl: Kun je ook verklappen wie het beter doen? :rofl:

2 Likes

Volgens mij doen het vrouwen het beter. Dat komt dat ze minder risico nemen en niet zulke cryptoridders zijn :joy:. Congratulations you are on the good side :speak_no_evil:

4 Likes

wut? :sweat_smile:

Have you even checked the crypto graphs on a longer span than 1 year? :see_no_evil: Some people are definitely making profits from being cryptoridders. ^^

I’m sure you know from stocks as well that looking at things in a 1 year span isn’t the smartest thing to do. :upside_down_face:

3 Likes

As for Crypto diversity, I read that in 2022, Among those who plan to purchase crypto for the first time, 47% were women globally and 53% men, which is a great thing in my opinion. The gap is closing! :partying_face:

4 Likes

It’s good to see there is no inequality when it comes to losing money in crypto :laughing:

5 Likes

And stocks… :sob:

stocks have been rekt as well lately haha. Good thing I still think Netflix is a solid 10 year pick (It crashed faster than the BTC 2017-2018 winter. :see_no_evil:). You just wont see me looking at the graph for the coming years! :rofl:

4 Likes

Yeah I look at tech stocks mostly and they’ve been very volatile as well.

5 Likes

When going for tech, amd showed great results.

Also my sister started investing aswell so i brought two gals to the yard :3

4 Likes

Semiconductors are saving me atm. :sweat_smile: I’m a big fan of AMD tbh.

4 Likes

Same, i am going to stack it up this year. Price is now nice and low

4 Likes

Let’s go Ferdinand!

2 Likes

:+1::ok_hand::+1::ok_hand::ok_hand::+1::ok_hand::+1::ok_hand::+1::ok_hand::+1::ok_hand::+1::ok_hand:

2 Likes